Jerry Deluca is the executive producer of Motorcycle Wars.

He is a special kind of wingnut. It’s not uncommon for a friend or a colleague to approach him and ask, “Whatcha buildin’?” He loves digging in, especially on creatively challenging projects. Many consider him technically creative, while also likely conveying that he’s somewhat of a perfectionist.

Deluca respects the details; he makes a finite plan and executes it with tenacity, patience and, moreover, by surrounding himself with skilled people to help bring it to life. With the support and input of many people, and a personal investment of time and energy, Deluca is able to produce this idea as a television show.

He’s more than just an idea guy, though — he has made this concept tangible and testable. Motorcycle Wars is about blood, sweat, and tears. It’s a body of work that, through its evolution, has become incredibly captivating content that television production companies and advertisers find value in.